Garrett Hilbert is one of the six founding members of Dude Perfect—a group of college friends that have parlayed dorm-room trick shots into a content empire that includes 60 million YouTube subscribers.
In this conversation with host Tom Coyne, Hilbert delves into the origins of Dude Perfect, how they’ve managed to build a massive audience around a demographic of 5-15 year olds, and how they’ve used it to introduce the next generation to golf. They also discuss how new content ideas come about, like Rory McIlroy’s world-record for most 300 yard drives and the longest putt ever made with a hot dog
And then there’s that Augusta National video in which Dude Perfect and Bryson DeChambeau kicked soccer balls and threw footballs down Amen Corner. Hilbert peels back the curtain to reveal how that video got approved, the criticism they received from the golf world and why they felt it was important for kids to see it. As evidenced by their “All Sports” video at Augusta, there’s no game that Dude Perfect won’t play. But it’s clear from this episode that golf holds a special place in Hilbert’s life, and he’s got the receipts to prove it.
Photos courtesy of Dude Perfect
